The First 4 Steps to Differentiate Your Solution to Beat Your Competition

Every solution selling training expert tells you that in order to succeed you need to differentiate your product or service from the alternatives. They are right.

However, as the cartoon shows, this may not be easy. Many company offerings look and act alike. However, we maintain that there are still ways to successfully distinguish what you sell because what really counts is not as much how unique your solution is but how unique customers perceive it to be.

1. Have a distinctive and meaningful brand that is aligned with your value proposition so your brand is easily recognized.
   
   
2. Define your target market as precisely as possible. Who is the buyer? What resonates most with them and why? What industries? What geographies? What size? What challenges are they facing? What attributes do they have in common? This does not limit your buyers but focuses your efforts, investments and message.
   
   
3. Be consistent. Your actions, marketing material, sales processes, solutions and approach should remain 100% aligned with your brand and value proposition.
   
   
4. Whenever you can, highlight your offering’s distinctive feature so you become known as the company who can solve your client’s most pressing problems in a unique way.
   

Learn more at: http://www.lsaglobal.com/solution-selling-training/