Closing the Deal throughout the Sale

It takes more than a game of golf with the buyer to close big deals.

Successful and consistent closers are revered in the world of sales because they deliver deals AND build deep customer relationships.

But if you are involved in a complex solution sale, you know that closing a deal happens not just in the final stage of a sales cycle but throughout the entire process. Sales of a complex solution set require the building of a relationship and value consistently over time.

To succeed, close the deal step-by-step.

Do your research. Understand what keeps them up at night. Think through what would best support their personal and professional success. Share new ideas and solutions with them. Add insights to each and every discussion and make sure that your value is visible to the buyer.

As your relationship deepens and you contribute your knowledge and expertise to the problem, you build the trust that keeps your customers coming back again and again. Then when there is a deal to be sealed, you will be the first call they make.